Stop overprOduction
Every year, about 30% of the clothes produced are never sold. Brands protect their exclusivity by burning those that don’t sell at a high enough price. Such excess is a feature of fashion’s dominant business model, designed to maximize production efficiency and sales prospects in a trend-driven industry where accurately aligning supply and demand has been a perennial challenge.
FASHION INDUSTRY’S APPROACH:
- Environmental pollution
- Excessive production and inventory hoarding
- Unfair labor conditions and lack of transparency
- Short lived products
- Impact on biodiversity
ZEHNBÄUME’S APPROACH:
- Shorter and stricter supply chain
- On-demand fashion
- Produce in Barcelona under strict labour terms
- Long lasting products
- Planting 10 trees for every sold item
